A distinctive storyline emerges in the thriving nucleus of the Indian subcontinent amid the numerous skyscrapers and the continuous pulse of urban life. This is the tale of Urbanari, a brand that combines the extraordinary soft hand of Indian craftsmanship with the rebellious spirit of the modern woman, the Urban Nari. The coexistence of traditional and contemporary styles distinguishes Urbanari in the vast and full-of-life fashion market.
The Beginning: A Dream of Combination
Urbanari was established with a straightforward outlook- to combine the antique charm of Banarasi weaves with the fast-moving and sophisticated lifestyle of the current urban dwellers. The founders, a group of young people excited about fashion and lifestyle, started a journey practising to reconstruct the old textiles for the new wor.
Making Art: Artisans and Their Craft
The heart of Urbanari is the tradition of discerning Varanasi artisans who inherited skills from their fathers and grandfathers. Each cloth, each elaborate motif, and each brightness of zari thread tell the story of loyalty and art. By collaborating directly with these artisans, Urbanari guarantees the uniformity of Banarasi weaving by using fresh, modern designs that are possibly patented by those in fashion.
The Urbanari Women: Fierce and Graceful
The Urbanari woman is not merely a customer; she is the impetus of our designs. She is plastic and robust, dealing skillfully with the intricacies of life in the modern age by keeping her roots in her culture. Urbanari is her partner, and the clothing line provides her with multifaceted and active garments. Every garment she wears marks her own way and the strength of spirit that she does not compromise.
Urbanari: Embrace the journey
Urbanari kindly wants you to participate in this fantastic journey where each fibre connects with heritage, and each model supplements the course of the future. Experience the style of Banarasi handicrafts as seen in urban cities. Merge the past and the present. Urbanari.
The Beginning: A Dream of Combination
Urbanari was established with a straightforward outlook- to combine the antique charm of Banarasi weaves with the fast-moving and sophisticated lifestyle of the current urban dwellers. The founders, a group of young people excited about fashion and lifestyle, started a journey practising to reconstruct the old textiles for the new wor.
Making Art: Artisans and Their Craft
The heart of Urbanari is the tradition of discerning Varanasi artisans who inherited skills from their fathers and grandfathers. Each cloth, each elaborate motif, and each brightness of zari thread tell the story of loyalty and art. By collaborating directly with these artisans, Urbanari guarantees the uniformity of Banarasi weaving by using fresh, modern designs that are possibly patented by those in fashion.
The Urbanari Women: Fierce and Graceful
The Urbanari woman is not merely a customer; she is the impetus of our designs. She is plastic and robust, dealing skillfully with the intricacies of life in the modern age by keeping her roots in her culture. Urbanari is her partner, and the clothing line provides her with multifaceted and active garments. Every garment she wears marks her own way and the strength of spirit that she does not compromise.
Urbanari: Embrace the journey
Urbanari kindly wants you to participate in this fantastic journey where each fibre connects with heritage, and each model supplements the course of the future. Experience the style of Banarasi handicrafts as seen in urban cities. Merge the past and the present. Urbanari.
Urbanari – Where Tradition Meets the Modern Nari.